Privacy policy

This policy belongs to Wizi Marketing Ltda., Brazilian tax ID (CNPJ) 23.388.609/0001-85, headquartered at Rua Poeta Lauro Menezes, 101A, Cruzeiro, Tianguá, CE, Brazil, 62.322-065 ("Wizi", "we"). It explains how we handle personal data on wizimarketing.com.br and in the services we provide to our clients, under the Brazilian General Data Protection Law (LGPD, Law 13.709/2018).

Wizi acts in two ways. For data from people who visit the site or contact us, we are the controller: we decide what to collect and why. For data of our clients' customers, such as WhatsApp messages we receive and answer on behalf of a business we serve, we are the processor: we handle the data under that business's instructions and contract, and the business is the controller responsible for the relationship with the individual.

In the contact form we collect name, WhatsApp number, email (optional), company (optional), service of interest and message. When you click the WhatsApp button you are taken to the app, and the conversation is governed by WhatsApp's own policy. If you accept marketing cookies, we collect browsing data: pages visited, traffic source, device and cookie identifiers.

We use form and WhatsApp data to reply to you and, if there is interest, send a proposal. The legal basis is preliminary steps toward a contract, at your request (art. 7, V). We use browsing data to measure where visitors come from and how our ads perform. The legal basis is your consent (art. 7, I), given in the cookie notice; you can refuse without affecting your use of the site.

For the businesses we serve, we receive, organize and answer WhatsApp messages sent by their customers, and keep records with name, phone number, conversation history and information the person provides during the exchange. Some replies are generated by artificial intelligence systems, always configured by Wizi for that business's customer service.

The purpose is to deliver the service the business hired: answering, qualifying and routing conversations. The legal basis, set by the business as controller, is usually contract performance or preliminary steps (art. 7, V) or legitimate interest (art. 7, IX). The business is responsible for informing its customers about automated service and for offering human contact on request. We do not use these messages for any other purpose, nor to train artificial intelligence models.

The site uses essential cookies, needed for it to work, and marketing cookies, enabled only if you accept the notice shown on your first visit. Marketing cookies come from Google (Google Tag Manager and Google Analytics) and Meta (Meta Pixel). To change your choice, clear your browser cookies; the notice comes back.

We use providers that process data on our behalf, under contract and only for the stated purpose: hosting (keeping the site and systems online); email delivery (getting form messages to our inbox); cloud storage and databases (keeping conversations and records of the businesses we serve); automation and integration (receiving and routing messages between systems); artificial intelligence (interpreting and answering messages on behalf of clients); measurement and ads (Google and Meta, only with your consent). WhatsApp messages travel through the Meta/WhatsApp platform, subject to its terms. The named list of providers is in the data processing agreement we sign with each client.

Some providers process data outside Brazil. Those transfers follow LGPD art. 33, with contractual safeguards. We do not sell personal data and we do not share it with third parties for their own purposes.

Site contact data: up to 12 months after the last interaction, or for the length of the contract if you become a client. Data processed on behalf of clients: for the period set in the contract with each business. Browsing data: for the retention period set in Google's and Meta's tools. At the end of the period, data is deleted or anonymized, unless a legal obligation requires keeping it.

We adopt technical and administrative measures to protect data: access restricted to people who need it for their work, authentication on all systems, encrypted transmission (HTTPS) and providers bound by contractual security commitments. No system is infallible; if an incident creates relevant risk, we notify the individuals affected and the Brazilian data protection authority (ANPD) as required by law.

At any time you can request confirmation of processing, access, correction, anonymization, portability or deletion of your data, information about who it was shared with, and withdrawal of consent (LGPD art. 18). Write to contato@wizimarketing.com.br. We reply within 15 days. If the request concerns data we process on behalf of a client business, we forward it to that business and help fulfil it.

Email contato@wizimarketing.com.br with the subject "Data deletion", stating your name and the phone number or email you used to contact us. We confirm receipt, delete or anonymize the data within 15 days and let you know when it is done. If the data is processed on behalf of a client business, we inform that business and carry out the deletion under its instructions and contract.

Our data protection officer is Felipe Rodrigues, contato@wizimarketing.com.br.

We may update this text when the site, services or providers change. The date at the top shows the version in force.