Casarão
Building supplies · Paid traffic
Same budget, almost twice the leads
+89%
leads
- Segment
- Building supplies store
- Service
- Paid traffic (Meta Ads)
- Period
- August 2025 → February 2026
01 · The challenge
The reflex was to add more money.
Casarão was already running ads, but results weren't keeping up. The usual reflex in that situation is to put in more money. We asked a different question: what can the current budget deliver if it's used well?
02 · What we did
Right audience, right creative.
Targeting
We restructured the audiences to reach people with a real customer profile, not "everyone".
Creatives
We produced and tested new ads, keeping the ones that converted and switching off the ones that only spent.
Continuous optimization
Weekly account follow-up to reallocate budget based on the data.
03 · Results
Before and after, on the same account.
August 2025 → February 2026
+89%
leads on the same budget
–46%
cost per lead
+249%
link-in-bio clicks
| Metric | Before | After | Change |
|---|---|---|---|
| Monthly spend | R$ 511.62 | R$ 515.66 | practically the same |
| Leads | 212 | 400 | +89% |
| Cost per lead | R$ 2.41 | R$ 1.29 | –46.5% |
| Reach | — | — | +159% |
| Impressions | — | — | +112% |
| Link-in-bio clicks | 130 | 454 | +249% |
The lesson
Almost twice the leads without adding R$ 5 to the budget. The result came from real optimization — the right audience and the right creative — not from a bigger budget.